There was this near universal acceptance among the people and even the sociologists that the society was greatly influenced by the fashion trends introduced by designers and promoted by celebrities. This thinking prevailed at all levels of the society. Everyone agreed that it was the young and immature mind of the young adults and the teens that were most susceptible to the suggestions made by big fashion houses and high profile designers. But latest studies done by some companies has revealed a new trend that has surprised many pundits, especially those who always believed that fashion percolated down from supermodels and fashion houses. These studies say that it is the fashion industry that is being influenced by reality TV rather than the other way round.
Impact of reality shows on moral values and the sense of fashion
There has been a dramatic increase in the popularity of reality shows on television in the last decade or so. People find it entertaining to watch celebrities and small-time actors, mostly females, fighting and quarreling with other on these shows. Some of the examples of such shows are ‘Keeping up with the Kardashians, Big Brother, and Dancing with the Stars. Interestingly, not only do a high percentage of teenagers watch these serials but also try to copy the dressing style and the manner in which contestants talk and move around.
Designers come from the society only
Kim Kardashian West // Credit: Instagram
Realty shows have been found to have a big impact on how the teenage girls dress up and react to real-life situations. There is no dearth of girls who feel it is mad and senseless entertainment and nothing more. But surveys that have been conducted on the impact of reality shows clearly reveal that women love to copy the dressing styles of the female contestants on these TV shows. It is not surprising then that the world of fashion is getting inspiration from these reality shows as well. After all, fashion designers belong to the society like these girls and they are not immune to the fact that girls are greatly impressed by the fashion shown on these shows.
This is how the love affair between reality shows and fashion designers goes on. Realty shows featuring lives of celebrities like the Kardashians and the Osbournes put celebrities in different situations and capture their behavior. Teenage girls are as much interested in what their favorite celebrities are wearing as they are in their behavior. This is what is picked up by fashion designers as a clue and they are inspired to copy form the colors, fabrics, and designs worn by these celebrities.
Nowadays both the fashion houses as well as celebrities are trying to influence each other. Celebrities are using clothing items from the runways and fashion shows and the designers are getting inspired by the accessories and the mannerisms of these celebrities. Another impact these reality shows are having on the world of fashion is seen from the way these celebrities are being used by big fashion houses as their models and ambassadors.